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Festive celebrations, social gatherings, and family occasions often go hand-in-hand with alcohol, a practice many view as innocent. But did you know that even moderate alcohol consumption could increase your risk of cancer? Shockingly, a new survey by the Annenberg Public Policy Centre revealed that 60% of Americans are unaware of this alarming link. It’s time to shed light on the silent dangers of alcohol and its potential to harm your health.
Alcohol and Its Role in Cancer
According to the CDC, alcohol is directly linked to several types of cancer, such as:
- Breast (in women)
- Colon and rectum
- Liver
- Esophagus
- Mouth
- Throat (pharynx)
- Voice box (larynx)
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Alcohol consumption plays a considerable role in suicide deaths, with one in four suicide fatalities involving alcohol use, either detected in the individual’s body at the time or consumed during the act. This statistic underscores the need to reframe how we view the intersection of alcohol and mental health
Patterns of Alcohol Use that Elevate Risk
Certain patterns of alcohol consumption are strongly linked to suicide risk, including:
- Alcohol Use Disorder (AUD):
AUD, the second most common mental health condition among individuals who die by suicide, is characterised by an inability to stop drinking despite its harmful impacts. It affects physical and mental health, damages relationships, and causes financial or social instability. AUD often co-exists with major depression, multiplying suicide risk significantly. - Acute Alcohol Use:
Drinking within the three to six hours before an incident, referred to as acute use, significantly increases risk. The heightened vulnerability stems from impaired consciousness, poor judgement, and amplified negative feelings. - Binge Drinking:
Frequently consuming five or more drinks per occasion for men or four or more for women is classified as binge drinking. This habit reduces fear and inhibition while increasing impulsivity, pushing individuals closer to attempting suicide.
Understanding the Continuum of Risk
The UK’s alcohol guidelines stress a continuum of risk linked to weekly alcohol consumption:
- Low-risk consumption: Two or fewer standard drinks per week.
- Moderate risk: Between three and six standard drinks weekly.
- High risk: Seven or more standard drinks weekly.
The risk of harm increases with higher levels of consumption, particularly in settings where more than two standard drinks are consumed in one session, a behaviour linked to injuries, violence, and harm to both self and others.
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A World Health Organization (WHO) report has highlighted the devastating impact of alcohol and substance use worldwide. The findings reveal that 3 million people died as a result of substance use in 2019, with alcohol accounting for a staggering 2.6 million of these deaths. Additionally, over 400 million people are living with substance use disorders, underscoring the widespread harm caused by these behaviours.
The numbers are stark. WHO data shows that two-thirds of alcohol-related deaths were men, with the European and African regions bearing the highest toll. Adolescents and young adults are particularly vulnerable. Close to 25% of 15-19-year-olds reported drinking alcohol, with the highest rates of daily consumption seen in Europe and the Americas. Tragically, individuals aged 20 to 39 made up a significant percentage of alcohol-attributable deaths in 2019.
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A recent UK study has revealed striking links between alcohol use disorder (AUD) and mental health issues following a diagnosis of type 2 diabetes (T2D). Researchers found that individuals with AUD were significantly more likely to develop depression and anxiety after being diagnosed with T2D compared to those without AUD. This connection persisted even after accounting for previous mental health conditions, highlighting the mental health challenges faced by this group.
(Research: WRD News)
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The research was conducted by researchers at The University of Queensland with people with current or previous high-risk alcohol use or gambling, many of whom are actively trying to reduce their alcohol use and/or gambling or remain abstained. The report provides case studies on how these people are targeted with alcohol and gambling while on Facebook.
The research found:
- Facebook tags people who are at risk of harm and trying to reduce their use of alcohol and gambling as interested in these addictive products to target them with advertising. Collectively, Facebook tagged these 10 people with 89 unique advertising interests related to alcohol and gambling to target them with advertising.
- Alcohol and gambling companies uploaded data on people who are at risk of harm and trying to reduce their use of alcohol or gambling to fuel targeted marketing Facebook. Together, 264 alcohol and gambling companies uploaded data about 10 people to the Facebook marketing algorithm for targeting.
- People who are trying to reduce their alcohol use or gambling don’t want to be profiled and targeted for alcohol and gambling and can find it impossible to escape this advertising when they are on social media. People are trying to block this advertising so they don’t see it, but platforms don’t allow for them to do so.
Mariana found herself frequently drinking at levels that put her health and wellbeing at risk and decided to take steps to reduce the amount she drinks – she has been trying to reduce her alcohol use over the past year. However, alcohol companies are voraciously trying to lure her back through targeting her with alcohol advertising on social media. We found that 123 alcohol advertisers have uploaded data about her to the Facebook marketing algorithm and that Facebook has tagged her with 25 alcohol related advertising interests to target her with marketing. A quarter of the ads she was targeted with on Facebook were related to alcohol. Specifically, they frequently targeted her previous alcohol use pattern by promoting alcohol use at pubs and events.
(Source: F.A.R.E)